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The Busy Baby line of products are Mom-invented and designed to eliminate the common hassles of mealtime and everyday activities while supporting baby's development. The company is woman-owned! Army Veteran Beth, the mom who invented these products was even featured on Shark Tank!! We have the first-ever interchangeable line of silicone placemats, bibs, tethers and accessories that keep babies' things within reach and off the floor, at home and on-the-go.